FORUM SA – Member of NürnbergMesse Group is pleased to announce the start of a strategic collaboration between XENIA 2024 exhibition and HSMAI Region Europe.
XENIA, beyond its commercial dimension, is also recognized as one of the most influential exhibitions in the hospitality industry in Greece, helping to foster collaboration, drive innovation and provide valuable insights and the latest knowledge to the sector’s professionals.
It has always supported actions, initiatives and cooperates with organizations dedicated to supporting and promoting the hospitality sector through education, skills certification and volunteering.
In this framework, XENIA announces its strategic partnership with HSMAI Region Europe. As part of this exciting partnership, HSMAI Europe will have a booth at XENIA 2024 to increase its visibility in the Greek market. Their presence at the trade show will provide an excellent opportunity for industry professionals to connect and explore how HSMAI Europe can support their goals.
This partnership, which begins with XENIA 2024, is envisioned as the foundation for a long-term collaboration between HSMAI Europe and XENIA, aiminig to support the growth and innovation of the hospitality sector in Greece and beyond.
Athanasios Panagoulias, President & CEO of FORUM SA – Member of NürnbergMesse Group, stated about this strategic partnership: “We are very excited about our partnership with HSMAI Europe for Xenia. This collaboration aligns with our vision to amplify Xenia’s visibility across the European market and strengthen the exhibition’s role as a key platform for innovation and networking in the hospitality sector. We are confident that working alongside HSMAI Europe will enhance our outreach in the years to come, bringing greater recognition to Xenia and fostering long-term connections within the European hospitality industry.”
While, at the same time Ingunn Hofseth, President & CEO of HSMAI Europe, stated: “We are thrilled to partner with Xenia 2024. This collaboration gives us an incredible opportunity to further engage with the Greek market and connect with hospitality professionals on a deeper level. We look forward to building long-term relationships that will benefit both HSMAI Europe and the local industry.”
About HSMAI Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines.
