The vast majority of Xenia 2018 exhibitors expressed their satisfaction over their participation, declaring, at the same time, their intention to participate at Xenia 2019.
The survey conducted at a sample of 200 Xenia 2018 exhibitors by the marketing research and opinion polling company, ALCO on behalf of the trade show organizing company, shows that their participation has brought significant trade opportunities to all exhibitors! The results of the survey have clearly proved that Xenia is the most targeted exhibition for the tourism industry in Greece, of a purely Business to Business (B2B) nature, providing a fertile ground for the development of new trade agreements.
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92% of exhibitors expect to finalize deals within 6 months of the trade show
The results of the survey clearly indicate that suppliers for the hospitality and tourism sector, in general, regard Xenia as the top trade event for the entire Greek tourism industry from which no sector company should be absent. Specifically, 93% of exhibitors were satisfied over their participation, 83% stated that their participation was for a very large part commercially successful, while 90% of exhibitors expressed their intention to participate at Xenia 2019. The survey results on the commercial effectiveness of the trade show are also impressive as an overwhelming 92% of exhibitors expect to finalize trade agreements within the next six months after the end of the fair, underlining the fact that Xenia is indeed the ultimate trade forum for the Tourism industry.
