The significant commercial result of Xenia 2023 exhibition led all exhibitors to confirm their participation in Xenia 2024.
The survey carried out on a sample of 200 Xenia 2023 exhibitors, by survey company ALCO, on behalf of the exhibition’s organizing company, shows that the participation in the exhibition brought significant commercial opportunities for all exhibitors! The results of the survey clearly proved that it is the most targeted exhibition for the tourism industry in Greece with a purely Business to Business (B2B) character, which offers fertile ground for the development of new commercial agreements.
94% of exhibitors expect to close commercial deals in the next period after the exhibition
The results of the survey have once again highlighted the Xenia exhibition as the leading commercial event for the entire Tourism Industry of our country, which every supply company for the hotel industry, but also companies that offer digital marketing and management services for hospitality, should participate. This has been confirmed also by the reasons that led to their participation in the exhibition: 56% participated in order to expand their clientele, 20% to strengthen their company’s position in the market, 17% from a positive experience of previous participation and 7% to close direct trade agreements.
Also, 45% of survey participants said they closed business deals during the three days of the trade show, while 94% estimated they are going to seal deals with clients they met at the trade show in the coming months. Also 7 out of 10 exhibitors consider that the commercial objectives that led to their participation were covered. At the same time, 90% declared satisfied with the quality and quantity of visitors, 95% of the exhibitors were satisfied to extremely satisfied with their participation, while already 92% of the exhibitors have expressed through the survey their intention to participate also at Xenia 2024.
Based on the findings of the survey, it is clear that Xenia 2023 was for its exhibitors a particularly important and successful exhibition, since it satisfied all of their main commercial demands.
