Focused on innovation and the latest developments in the field of hospitality, the 1st International Hospitality Forum organized by the Hellenic Chamber of Hotels, was very successful.
The 1st International Hospitality Forum that took place on Saturday, 25 November 2017, has highlighted the latest developments in the field of hospitality, as well as international hotel trends. The Forum was organized by the Hellenic Chamber of Hotels during the very first day of the Xenia trade show. Forum SA, Xenia’s organizing company, was a Gold Sponsor for the event.
In the packed C1 conference hall, George Tsakiris, Chairman of the Hellenic Chamber of Hotels talked during his opening address about “the invasion of the sharing economy model in hospitality”. In this context, he noted that the prerequisite for the sector to win the toss is to educate and get familiar with the new requirements in tourism. “Assimilation, integration and better exploitation of the new technologies, a better approach, and management of our clients’ demands, better marketing strategies, as well as the formation of hospitality syndication schemes are some of the areas where we need to mobilize in order to succeed,” stated Mr Tsakiris.
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1. Ms E. Kountoura, Minister of Tourism 2. Mr G. Tsakiris, Chairman of the Hellenic Chamber of Hotels 3. Agni Christidou, Director of Hellenic Chamber of Hotels
The minister welcomed the Forum
Ms Elena Kountoura, Minister of Tourism, also addressed the convention by noting that “the 1st International Hospitality Forum is an excellent initiative since it gives everyone the opportunity to set the right priorities before making the next steps in the international tourism environment.” The minister also mentioned that Tourism is one of the world’s fastest growing industries, and wished the 1st International Hospitality Forum the best of luck.
Innovation in hospitality
The Forum hosted four extremely interesting panels, with the participation of Greek and internationally acclaimed speakers from the tourism industry, the academic community as well as consulting companies. The 1st International Hospitality Forum was focused on subjects such as “From digitization to artificial intelligence: Hotels in the age of technology revolution”, “Hotels renewed: new, specialized hotel products”, “Hotel sales in the era of technology” and “Customer engagement as a means of revenue growth”.
> From digitization to artificial intelligence: Hotels in the age of technology revolution
An HCH initiative
The President of the Hellenic Chamber of Hotels, Mr. George Tsakiris, stated, regarding the organization of the Forum: “Rapid technological developments and the changing desires of travelers are drastically transforming the global tourism environment, influencing both the hotel product, as well as the way in which it is promoted and made available. These developments must be closely monitored by all Greek hotel businesses, if we want to cope with the increasing—fair and unfair—competition.
In this context, we took the initiative as HCH to organize the 1st International Hospitality Forum, which we hope will become a pioneering platform for knowledge and reflection, both for our members, as well as the entire tourism industry. We will have the pleasure of welcoming leading Greek and international speakers from the tourism sector, who will present all the latest trends and developments in the global hotel market.”
