Visitors expressed their great satisfaction with the number of products and solutions they found at the exhibitors’ booths, in a survey carried out by the organizing company, on a sample of 500 visitors, during the three days of the exhibition.
Τhe large attendance at Xenia 2023 of the visitors who are Business Owners (86%), or General Managers (8%), gave the exhibition once again a huge commercial value, since their presence in this constitutes a necessary and decisive condition for the conclusion of commercial agreements. The fact that 50% answered that they visited the exhibition to find out about trends and new products and an impressive 92% that they found the products and services they were looking for, proves that Xenia is the leading exhibition for the tourism industry, which covers all the demands and needs.
94% of visitors declared satisfied with XENIA 2022
94% said they were satisfied to extremely satisfied with the exhibition and the overwhelming percentage of 97% of the participants in the survey said they would visit also Xenia 2024. Also, the commercial effectiveness of the exhibition was also very important, as according to the survey, 66% of the visitors stated that they intend to close commercial agreements with the exhibitors in the next six months. Also, a significant percentage of 28% stated that they closed agreements with the exhibiting companies during the exhibition.
48% of respondents project higher revenues in 2024
According to the same survey, 78% of the hoteliers who participated in it declared satisfied with the incoming tourism in our country during 2023 season and the quality of tourists, while at the same time 76% of them declared they were quite satisfied with the arrivals and icome of their accommodation. All the above data, as well as the fact that 48% of respondents said they believe the 2024 season will be even better than the 2023 season, confirm the great commercial success of the exhibition and the willingness of hoteliers to invest. Finally, a very important element that emerged from the survey is the fact that 65% have already adopted sustainable practices in their business while 64% are thinking of adopting sustainable practices in the future.
*The survey was carried out by the company Alco, on behalf of FORUM AE, the organizing company of XENIA, in a sample of 500 Greek professionals from the wider hotel and construction industry, architects, catering professionals, who either have a business or intend to open a new business. The interviewees were decision makers of the company, and the sample includes professionals from all over Greece (Attica, North, South, Central and Island Greece).
